Foundation is a liquid or powder makeup base. It is a tinted cosmetic product used to cover up or even out the coloring of the skin. Applied to the face, it has the power to uniform the color to the complexion, to cover flaws and even change the natural skin tone.

Purpose of Foundation

The first purpose of makeup foundation is to provide a clean base for your makeup and make your skin look better. Then the second purpose of foundation is to cover up your skin imperfections like redness, blemishes, acne, hyper-pigmentation, uneven skin tone or to achieve a second skin that looks healthier and glowing.

Foundation helps you to achieve the desired skin finish such as matte or dewy. It also amplifies the effect of other makeup products such as highlighters and blushers. Good applied, it gives the appearance of a light, golden tan without the damage of the real skin.

The main reason foundation has a such high importance in Makeup, cosmetics is actually because foundation is the basis for looking gorgeous. A good foundation daily isn't about looking good for a day, it's about looking stunning and fresh for the long term.

Foundations are no longer just cover ups, nowadays they can also give you a sun block protection SPF ++ against the harmful rays. Some foundations do contain continuous moisturizing benefits and a physical barrier against environmental pollution.

What are the different types of foundation ?

  • Liquid Foundation
  • Cream Foundation
  • Cream to Powder Foundation
  • Stick Foundation
  • Powder Foundation
  • Mineral Foundation
  • Tinted Moisturizer

Which type of foundation is best?

Fluid foundation also called liquid foundation is by far the most popular types of foundation women tend to buy. The main reason is by the fact that liquid foundation glides on easily and is one of the best choice for dry skin and combination skin. Fluid foundation coverage depend on it textures. That means, you can find a foundation according to your needs as it goes from light to full coverage. Fluid foundation is also best if there are larger patches of skin you're looking to even out.

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INCEPTION Fluid Foundation INCEPTION Fluid Foundation
Content 30 ml (€1.50 * / ml)